Digital marketing is in a constant state of flux. Technology is rapidly advancing, and it can be a struggle for marketers to keep up with all of the changes.
However, if you pay attention to the latest trends, you can make predictions with a high level of accuracy. Here are three digital marketing predictions that are likely to come true:
1. Companies Will Begin To Master Relationship Marketing
In recent years, there has been a high level of interest in relationship marketing which is a marketing strategy that involves building a genuine connection with your target audience. While a lot of experts have discussed the potential of this type of marketing, few businesses have been able to use it effectively.
Now, platforms like Snapchat are making it easier than ever for marketers to form a real connection with their customers. In the months to come, many entrepreneurs will make relationship marketing their primary focus.
2. Desktop Marketing Will Continue To Decline
Marketing to desktop users isn’t as lucrative as it once was. Many people use the adblocking software on their desktop and laptop computers. Also, there are a growing number of individuals who access the Internet exclusively through mobile devices. In fact, in 2016, mobile usage is set to surpass desktop usage.
Because of this, your marketing dollars are better spent on mobile ads or even SEO. When you focus on mobile ads, you are more likely to see a return on your investment.
With that said, there are some genuine advantages to the desktop decline. Ad rates will be a lot cheaper than they were a few years ago. If you can come up with the right marketing strategy, you will be able to do a lot with a little.
3. Video Advertising Will Continue To Grow
If you want to connect with your audience, you will want to experiment with video advertising. This year, people will watch millions of hours of video on YouTube alone. When you advertise via video, your ads will be seen by a captive audience.
Because there is a limited amount of ad space, the cost for video ads is likely to grow. If you see a great deal, take advantage of it while you still can.