Are you thinking of using grey hat SEO to rank your website in the search engines? Do you want to know different grey hat SEO techniques? If you have these questions, you are reading the right article. Grey hat SEO is in the middle of white hat SEO and black hat SEO. It can be effective for search marketing, especially if these techniques are used by professionals.
However, these techniques are not good, especially if you don’t know what you are doing. It is better to focus on creating high-quality content. If you don’t use grey hat SEO techniques correctly, you might get penalized, and you will lose what you have been building for months. Continue reading this article to learn all the different techniques.
What is cloaking? It is the practice of showing users different results than what the search engines see. Google considers this technique a high-risk practice and it violates the rules of Google. Cloaking might be said to be a black hat technique, but the SEO community says that this technique is the grey hat.
The following are some of the things that are considered to be the form of cloaking; doorway pages, which are large sets of pages that are optimized for a phrase or keyword. These pages direct users to one site. These pages have been designed to manipulate the search engine bots, and they are to trick users to visit a website that they didn’t want to visit.
2: Old Domains
Several old domains have been abandoned, and also old domains can be those domains that owners are no longer using. How do grey hat users use these domains? They use these domains to create backlinks that will help them improve the search engine rankings of their websites.
The search engines see these domains as authoritative domains. Therefore, the link will appear to be of good quality. That is why the sites that have backlinks from old domains usually rank highly in the search engines. However, this might not work for a long time, especially if you are not using high-quality content or if you are using duplicate content.
3: Duplicate Content
You might have heard that content is king online. Content is also useful for search engine optimization. However, there are so many marketers who use text spinners when they are rewriting their content. Some of these text spinners are effective, and others are just a waste of time and money.
It is a dodgy idea to use these spinners. If you want to know this might not be a better idea, then check the articles that are created using a spinner. They are not readable. Search engine bots might see the content as unique, but people will not read your content which will affect your conversion rate.
4: Purchasing Links
“Purchasing links are not the best thing to do if you want to build a serious online business.” points out Carolyn Adams of SEO Vancouver. “If the search engines find that you are purchasing links, they will penalize your website which means that you will lose your business in an instant. It is better to list your site on relevant industry directories. Search engines have approved these directories.”
The best way for building backlinks is by writing high-quality content and submitting on high-quality blogs and other websites. You can also exchange links for sponsorship of events, and you can ask other bloggers to link to you. These links are real, and it will help you rank your website in the search engines.
5: Social Media Automation and Buying Followers
There are legitimate tools that can help you save time. For example, social media automation tools that are used to schedule posts. However, other tools auto-follow and unfollow thousands of social media users. These tools usually do all the work for you and they are the ones that are a grey hat, because they have not made it to the blacklist of search engines.
You might think that buying social media followers is a great idea, but know that you will not benefit from this. You can know the people who have bought social media followers because they have thousands of followers that have faceless profiles. That is why it is good to obtain followers organically which might take time, but it is worth it in the end.
You now know gray hat SEO techniques that most marketers are using. It is critical to avoid these techniques, especially if you want to build a serious online business. You should do your research so that you can know the best SEO techniques. And make sure that you are using white hat SEO techniques. It might take time before you start seeing results when you are using SEO. That is why you should be patient, and don’t be in a hurry to make money.